NATIONWIDE–Assateague Coastal Trust is part of the second annual #GivingTuesday, a nationwide movement that harnesses the power of a blend of partners–charities, families, businesses and individuals–to transform how people think about, talk about and participate in the giving season.
Scheduled for Tuesday, Dec. 3, #GivingTuesday will harness the power of social media to create an opening day for giving.
Seeing an opportunity to channel the spirit of the holiday season to inspire action around charitable giving, a group of friends, partners and philanthropy experts, led by the 92nd Street Y, joined last year to find ways to promote and celebrate the American tradition of giving. Leaders in philanthropy, social media and grassroots organizing joined to explore what is working in modern philanthropy and how to expand these innovations throughout the philanthropic sector.  
The result was Giving Tuesday.
“We see Giving Tuesday as an innovative way to not only engage our supporters, but to celebrate and encourage the spirit of charitable giving for the whole community, no matter what the cause,” said ACT Development Director Steve Farr. “The holidays are so focused on buying and consuming, and #Giving Tuesday provides a platform to re-orient people to the true spirit of the holidays – sharing what you have with people and organizations working to improve our families, our communities, and our world. We certainly hope people will visit our Web site (www.actforbays.org) next Tuesday, but we encourage everyone to support their favorite charity on this day dedicated to online giving.”    
To learn more about #GivingTuesday participants and activities or to join the celebration of giving,  visit www.givingtuesday.org.