BERLIN — On the heels of the success of their “Gourmet” and “Woody” fragrance lines Bath and Body Works announced this week they will be releasing their “Home Cookin’” line.
“Frankly, after the wild success of Mango Margarita we realized that if we put Bath and Body Works on the label, people will slather themselves in it,” said spokesperson Jamie Eaden. “We test marketed a couple oils and were really pleased with the results.”
Known for their eco-sensitivity, Bath and Body Works decided to combine their passion for recycling with their ability to convince people to wear the most potent, godawful scents. To that end they’ve partnered with fast food and other restaurant chains to harvest the scented oils from their grease traps and fryolators.
Designed for those who prefer a complex aroma, new products include the Doubledown lip balm, made in partnership with KFC and the Blue Plate Special hand soap which comes in both Steak ‘n’ eggs and Meatloaf scents.
For their new men’s line the company has developed Fry Guy aftershave which smells great, especially if the man has shaved with Special Sauce Shave Cream another product debuted this week.
“While it’s true that McDonald’s and Burger King aren’t generally marketing partners, each felt they had something to bring to the table,” Eaden said. “Plus, the costs of hauling away the unused ingredients was, I think, getting a little much for the parent companies.”
Depending upon reaction Bath and Body Works expects to release their quickie dessert line to complement their already impressive scent such as Warm Vanilla Sugar and Chocolate Mocha body scrubs. For the women on the go they’re developing Hot Apple Pie hair gel and Chunky Monkey body spray.
While Eaden preferred to remain coy on the subject, he confirmed that he was in talks with Long John Silver’s to develop Fish ‘n’ Chips shower gels with tartar sauce conditioner but would not discuss possible names.