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Berlin shop Salt Water Media joins ‘dark side’ as Apple stop

(Aug. 25, 2016) Along with offering a number of services for aspiring writers – everything from editing copy to producing books in-house – Berlin’s Salt Water Media is also becoming something of a one-stop shop for Apple users.
Inside the business, on 29 Broad Street near downtown Berlin, is a stylish new custom counter made from reclaimed wood, which displays a wide range of refurbished Apple laptops, iPads and iPad minis.
“The idea came form the fact that I was working with individual clients and averaging about one a week that wanted refurbished laptops – specifically Apple,” Salt Water Co-owner Patty Gregorio said. “So I decided, instead of doing it individually as the need arose, that we would just go ahead and stock an assortment and that way people wouldn’t have to wait for it to be shipped in. They can walk out the door with it the same day.”
Gregorio, who is a certified Apple Associate, said customers can bring in an old Mac or PC and have all its data transferred to a new device.
“I am the only one on Delmarva who is actually doing repair work and training and upgrades such as what we do at Salt Water Media,” she said. “We offer MacBook Pros, MacBook Airs, iPads of all different sizes, and we have a few iPhones. Pretty much it’s a one-stop shop, so instead of driving to Annapolis or to Wilmington [to an Apple store], you can come in here.”
All products come with in-house warrantees and are in “grade-A” condition, meaning they only have minor external imperfections. Gregorio said she “stands behind everything we sell.”
“If anything starts to go wrong or act strange, you just bring it back in and we cover it under our warranty,” she said.
PC users who are not familiar with Apple products are also welcome to come in and learn about the company’s products.
“We will welcome them to the ‘dark side’ of Apple,” Gregorio said. “We do have people that cross over from Windows. They come in and they just can’t turn down the MacBooks. If you come in with a Windows computer, we can transfer all your data, and we can install Microsoft Office so they can use Excel and Word and PowerPoint, just like they did on their Windows PC.”
Starting in the middle of September, Salt Water will add a staffer to work exclusively on repairing Windows products, she said.
“We’ve had an influx over the last six months of the Windows people that need help, and there isn’t really a whole lot of options for them,” Gregorio said. “They’ll be able to drop Windows PCs here and I’ll have someone that will be coming in a few days a week and repairing, upgrading and doing whatever needs to be done.”
Despite that flexibility, Gregorio was insistent that would not diminish her dyed-in-the-wool Apple cred as a long time true believer.
“I have always been an Appleholic, since I was a kid,” she said. “I remember being in the third grade and the first computer that I really worked on was an Apple II Plus. I have been addicted to Apple ever since.
“There is a real demand for it in this area because our population doesn’t support a store, so we need people that are qualified to help individuals so they don’t have to drive four hours round-trip – they can come here and basically get all the services that they can in Annapolis,” Gregorio added.
She sees the business gradually expanding as more people switch over to the Apple and demand increases for fixing everything from cracked screens to outdated systems.
Because of the reconfigured office, which now includes a large flat-screen television display, Salt Water will also soon start offering Apple training classes. Gregorio had been teaching similar classes at the Bayside Institute in Selbyville.
She said classes would likely start in the fall and would be limited to small groups.
For more information, call 443-513-4422 or visit www.saltwatermedia.com.