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Crafts & Treasures returns to SH, Saturday

(Aug. 17, 2017) Sidewalk vendors are being sought for the second installment of the Crafts & Treasures event this Saturday in Snow Hill.
Last month the town launched the event, scheduled every third Saturday from 10 a.m. to 4 p.m., and is offering outdoor retail space at no cost along Washington Street.
Snow Hill Economic Development consultant Michael Day said while the kickoff event last month only attracted a handful of vendors, there are indicators that would increase in the future.
“We’ve had quite a bit of calls,” he said. “So we’re picking up some steam.”
Despite the minimal turnout last month, Day said numerous merchants reported a net benefit.
“They were out on Washington Street … which makes people stop to see what’s going on and maybe come in and spend some money at some of the other shops,” he said.
Day said the effort to market Crafts & Treasures, as well as Arts on the River First Friday, includes a new partner.
“Betsy Truitt at the Mirror Salon has taken over the Facebook and social media aspect and she’s doing a super job,” he said. “Especially the Facebook page … I’ve seen a lot of shares.”
Truitt, who has been creating event postings for the weekend events on the “What’s Happening in Snow Hill” Facebook page, said the social media push has brought extra attention — and extra bodies.   
“It’s been insane from our side to see how many people are actually interested in it,” she said. “It’s been working amazingly.”
Judging by the turnout for this month’s First Friday, Day said Truitt’s social media efforts appear to be paying off.
“This past First Friday was probably one of the biggest ones we’ve had in a long, long time,” he said. “We had a lot of people walking around [and] even the merchants were tickled with it.”
Truitt said that vendors could post directly to the event listings on the What’s Happening in Snow Hill page.
“All the vendors that are coming, I encourage them to go ahead to post,” she said. “Just … to let people know … this is what all you’re going to see that day.”
Day said the large throng of vendors for First Friday filled Washington Street and spilled over onto Green and Pearl streets.
“A lot of them said they did really well,” he said.
Looking ahead, Day said next month’s third Saturday Crafts & Treasures event would provide an ideal opportunity for cross-promotion.
“In fact, the third Saturday in September is tied in with our Ride to Sturgis bike week,” he said. “We’re hoping that will help bring the bikers into town.”
With innumerable summer travelers passing through Snow Hill for beach destinations north and south, Truitt said there needs to be a reason to stop.
“We need something to draw them in,” she said. “They need something to physically see that there’s somebody on a street corner selling something beautiful.”
To register for Crafts and Treasures, call 443-735-0957 or email day@snowhillmd.com.