By Greg Ellison, Staff Writer

(Oct. 19, 2107) Flawless Dry Cleaners opened on Sept. 20 in Snow Hill. Owner Regina Fletcher originally considered taking over the reins of Snow Hill Dry Cleaning & Alterations, on Pearl Street, which was run by Chung Kang for the last decade, prior to the business closing earlier this year. When that fell through, Fletcher decided to start from scratch. “What inspired me was there was no cleaners in Snow Hill or Pocomoke,” she said. “The closest is in Accomack County, Virginia.” Recognizing area residents would have to drive at least 30 minutes to access dry cleaning services, Fletcher opted to open a new business, in a new spot. Since Fletcher is relatively new to the dry cleaning, she decided to partner with Joe Mangone, who has operated Peninsula Dry Cleaners, with six locations in Delaware, for the last 45 years. Flawless Dry Cleaners will serve as a drop-off and pick-up location, with clothing shipped to Mangone’s Delaware facilities. “We are the only environmentally friendly cleaners on the shore,” she added. Shore native Fletcher is an active community member and has spent the last decade volunteering with Free Indeed Baptist Ministries, 418 West Market Street, as a church administrator. She also is a Pocomoke Chamber of Commerce board member. She hopes to bring value to her clients, noting the cost to clean a suit is $11, with a cotton shirt costing just over $2. “I don’t want to hit people in the head with high prices,” she said. “Value will make my business grow.” Her marketing strategy is simple. “Word of mouth from satisfied customers is the best form of advertising,” she said. Flawless Dry Cleaning, 310 North Washington Street, is open Tuesday through Friday from noon to 6 p.m., and also on Saturday from 10 a.m. to 2 p.m. For more information, call 443-234-5490. “My motto is customer service and dependability,” she said. “It’s a major challenge for me, but I’m going to conquer it.”