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Leon? Another way to get us hyped

Leon? Really, the storm’s name was Leon?
Leon?
Are you kidding me?
Leon could be anyone’s uncle; the never married accountant with the sebaceous cyst that always needs draining. I know Leon is Greek for lion. But the regal cat doesn’t apply to the Leons I know.
Why not just go for Sheldon, Seymour, Fred or Beatrice?
So let’s first get to reasoning. The Weather Channel has written on its webpages that the best way to communicate severe weather information, be it a snowstorm or a hurricane is to give the disturbance a name.
Because hashtags have become an important part of social media, giving a winter or summer storm a name and hashtag is a great way to send out storm information. Last year, Winter Storm Nemo had over a billion Twitter impressions.
This year’s winter storm names come from the Bozeman High School Latin class in Bozeman, Mont. This is the second winter the Weather channel has named winter storms.
So last week Janus brought Ocean City, Berlin and surrounding towns to an icy halt. Snow combined with a “polar vortex” will do that. Growing up, the terms “wind chill” and “heat index” weren’t impacting my day. Now every time any type of storm is coming our way, schools get ready to close, there’s a run on food and on the Weather Channel there’s always some brave reporter who is standing in front of the weather, reporting while the rest of us are inside staying warm. But we stay glued to the TV watching him out there.
Let’s not forget that we still have February in front of us. But fear not, because here are the remaining names for this year: Maximus, Nika, Orion, Pax, Quintus, Rex, Seneca, Titan, Ulysses, Vulcan, Wiley, Xenia, Yona and Zephyr.
Leon is the Greek word for lion. Hopefully as you’re reading this, Leon will have left our area like a lamb.
Ready for the 2014 hurricane names?
How about: Arthur, Bertha, Cristobal, Dolly, Edouard, Fay, Gonzalo, Hanna, Isaias, Josephine, Kyle, Laura, Marco, Nana, Omar, Paulette, Rene, sally Teddy Vicky and Wilfred?
Wilfred?
In 2001, the name list had a bit of a controversy when it included Adolph and Israel.
Can you imagine Hurricane Adolph bearing down on the U.S. Coast? Even the B’nai B’rith Anti-Defamation League chimed against this one even though one of history’s most hated people spelled his name Adolf.
But Israel? Imagine if Israel came roaring down as a weather system by chance on an Arab nation? Though the chances are slim to none, still?
The World Meteorological Organization changed the name from Israel to Ivo. Both Ivo and Adolph were storms that never reached landfall.
Personally, I once heard a radio ad where a person could have his or her name assigned to a star. For $48.95, you could buy a star and name it.
Why not put winter storm names and hurricanes up for sale? It could be a charity fundraiser, or it could be used in some cases as an act of real expression.
I can almost hear my mother-in-law saying, “Winter Storm Shirley, what a coincidence?”
Or we could name storms after annoying pop stars. Hurricane Bieber would be an idea. Sports fans could purchase Snowstorm A-Rod. He’d want $75 million probably. So then we could purchase, Tropical Storm Steroids in his honor.
What if major companies purchased naming rights to storms just like they do college bowl games or sports arenas and stadiums?
What a coincidence. The experts are saying there’s a slight chance of snow on February 2, Super Bowl Sunday. The game is being played in New Jersey’s MetLife Stadium. Suppose, just suppose that Winter Storm MetLife would be snowing on the Super Bowl.
It would be a marketing bonanza.
What could possibly be next?